GLOBAL CITIZEN LEADERSHIP

A Global Citizen Leadership (GCL) project aimed at solving a real-world business challenge for Hurrem's Baklava and Confectionery: increasing footfall at their physical stores. Our team, 'Outliers,' conducted extensive secondary research, primary survey data collection, and on-ground observations at the Fort and BKC outlets in Mumbai. As an all-rounder team player, I helped pivot our strategy after discovering a 72% lack of brand awareness among respondents. We ultimately proposed targeted influencer collaborations and enhanced store visibility solutions, learning valuable lessons in cross-industry synergy, deadline management, and team delegation.